The Friday Photo
January 15,2016
Fresh, organic, local, grown by Babe and Sage Farm
Tag: kale
Chevrolet downshifts on truck ad
I would include a link to the Chevrolet Silverado High Country pickup truck commercial I posted yesterday, but Chevrolet has put the brakes on the ad. Chevrolet replied to the comment and link I posted on their Facebook page yesterday saying they “paused” the ad (the same response was posted to other comments about the commercial).
I really don’t want offensive advertising to drive me away (no pun intended) from another Chevrolet purchase in the future. There is a Chevrolet Equinox in my driveway, and before that there was a Malibu.
My dealer, like many across the country, works hard to build good relationships with their customers. Chevrolet could best serve their dealers and vehicle owners with marketing that celebrates and respects our diversity.
Chevrolet gets it all wrong
I like to watch a good football game. Sunday I caught the end of the Broncos-Patriot game (go Peyton Manning) and then watched the entire 49ers-Seahawks game. My husband went to bed but I stuck with it until the trophy was presented (including that horrible interview between Pam Oliver and Jim Harbaugh).
The online world lit up after Chevrolet ran an ad several times during the games touting their High Country pickup truck. The truck looks like it is a thing of beauty, comfort, and performance.
http://youtu.be/GF0xHVpgRvg
The High Country isn’t built to appeal to people who like tofu, veggie burgers, and kale (and quinoa, based on the Chevy Trucks Facebook page).
Chevrolet said so.
Chevrolet thinks tofu is for women, as the macho truck driving man hands an attractive woman a recyclable grocery bag while the voiceover says “tofu” (nice touch adding the eco-friendly bag). Ridiculing veggie burgers and kale salad were next on the menu.
But enough of that girly stuff. Chevrolet switches to football jersey wearing men tearing into the food Chevrolet thinks their truck owners eat: beef burgers and grilled chicken cooked over a fire. They close with a visual of the large covered smoker the truck pulled to the cookout, and say of tofu, veggie burgers, and kale, “be damned” (whew-that set off a firestorm of criticism).
The number of American farms owned and operated by women doubled between 1982-2007. The USDA reported in April of last year that 1 Million women are the primary and secondary operators of farms in our country, boosting our ranks to 30 percent of the farm owners in our country. The United Soybean Producers “Farmer Profiles” page includes two women among the five growers featured there.
I’ll bet somewhere on their farms those women have a pickup truck. Maybe a couple of them. I wonder if these women know High Country pickup truck drivers are not the kind of people who eat soybean based foods like tofu or veggie burgers, you know, “girl” foods.
Maybe during the Super Bowl in a couple of weeks Chevrolet will introduce a full size pickup truck that is only powered by renewable energy. In pink. With cup holders designed for yogurt containers and hummus. Because women deserve a “special for us” choice in pickup trucks too.